Expertise on Multiple CMS Platforms
ProcessWire is our preferred platform for highly customized site development and content management demands.
WordPress is the world’s most popular platform with a variety of pre-designed themes and functional plugins.
Squarespace is a popular, lower-cost option for simpler websites that need to happen fast.
Shopify handles everything from marketing and payments, to secure checkout and shipping.
Front & Back End Development
Pixel-perfect development that brings any website design to life. We respect design as much as the code behind it.
Our scalable, structured CMS solution anticipates user needs and makes site updating painless.
It’s what every site needs: an adaptive, future-friendly approach that extends the life and use of the site.
Whenever possible, we optimize online experiences across all devices, from smartphones to desktops.
SEO-friendly, cross-platform and standards-based templates on which to build your site. Because sites continue to grow and change.
The same responsive approach we take for websites, but for robust email campaign development.
We help establish the functionality, behaviors, and priorities of content on each web page. It’s a key to project success.
A good sitemap provides a visualization of the site’s hierarchy and groupings, which help clients and creatives alike see the big picture.
These simple representations provide an essential framework for clarifying the user experience and focusing design.
We can take a thoughtful, critical look at your existing website to identify strengths and opportunities you may have missed.
We believe all users should have equal access to information and functionality, and always keep this in mind as we work.
A good user experience helps people engage, learn and get things done. We help you see the benefits of best practices.
Strategy & Consulting
It’s an essential part of any web discussion today. We offer research and analysis for effective small-screen solutions.
We love to participate in requirements gathering and project specifications. It’s a key to eliminating surprises.
We respect great design, and can offer constructive design review and brand analysis — and how they impact project objectives.
Content architecture is deceptively challenging. We help establish rules and outputs for effective content management.
Once the site is built, we transition the work to your team smoothly over the course of the project, so you can make the most of it.
Know who visits your site and how they use it! We set up data collection through Google Analytics so you’re always informed.
Our job is to simplify the process and give you exactly what you need.
We understand the unique contributions of designers, writers, marketers and strategists, and work with each to achieve their goals as a team.
Clear, responsive dialogue is important to project success. We communicate status, respond to questions, and raise issues with clarity and urgency.
We take this work as seriously as you do. We offer an accountable, professional approach that respects deadlines and launch dates. We get it done.
The launch is just the beginning — we believe in long-term success. We’ll show you how to manage your site and answer questions in the future.
A few thoughts about content management.
Here are 10 things we believe are crucial to success.
A site will only be updated if the CMS is easy to use.
So many content management systems are hard to use, which means the sites are rarely – if ever – updated. Stale content is the worst thing that can happen to a site.
A CMS should provide long-term value for the client.
Robust websites bring users back. So a smart, usable CMS is crucial to the relevance of your brand. We’ll recommend the best CMS that meets the project’s requirements and makes updating easy.
A CMS should respect the integrity of the design.
When content is separated from presentation, there’s less chance that an edit will break something. We build distinct zones where content can be safely edited without breaking the design.
Not all content is the same.
Smart content management supports many types of content. News. Product listings. Long-form content. Calls to action. Each serves a unique purpose and requires identified guidelines.
Updating your site shouldn’t be scary.
It’s a very real issue: Too many content management administrators avoid updating content for fear of breaking the site. We can customize the backend to support and encourage regular updates.
A CMS should be forward-thinking.
When a site grows, the CMS should be able to grow with it. We help map out future needs, so the site can scale and evolve as the client needs it to.
One size CMS does not fit all.
If a site isn’t a blog, why would you consider a blogging platform? A project’s CMS should adapt to the content and future requirements, not the other way around.
You shouldn’t have to rely on plugins for core functionality.
True, there’s an open-source plugin for everything. But what about updates? Bugs? Or if they fail to meet a specific need or provide unnecessary functionality?
Security should be a priority, not an afterthought.
Any good CMS has built-in mechanisms for keeping the site secure. You shouldn’t have to reply on third-party plugins or services to do the job.
Robust content management shouldn’t cost a fortune.
Many packaged or licensed CMS solutions cost hundreds, if not thousands of dollars. The vast majority are overkill in terms of price, complexity, and delivery.